Open Letter to Flipkart in refrence to Ad film made by Flipkart

Writes Bandana Rai

Dear Racist Flipfart Ops sorry “Flifkart!!!!!!! “STOP CALLING US CHOWKIDARS”
This is in connection with your recent ad wherein you in your blinded-by-lust quest for earning more, have ‘over glorified’ a great community which is known and respected equally worldwide for their simplicity, sincerity and bravery.

No wonder you made an excellent ad film which may be liked by many viewers who inherits your sick mentality towards my community which has made many supreme sacrifices to safeguard the future of ungrateful people like you of a great nation and might have increased your sale as well. But the gesture used in it has really hurted the sentiments of the Gorkhas (a Nepali/Gorkhali speaking people) spread across the world. Your yield at the expense of the dignity of this great community is not acceptable.

It is with a deep sense of humiliation that I have to say that your little frolicking can be a national shame. One should not take some one for granted just because the latter does not say a thing. So, stop taking us for granted.

Mr Flifkart, it seems like you have been living in a ghetto through out your entire not-so- peaceful-though life since you are totally ignorant about the world famous warriors – The Gorkhas. Or are you just trying magnify yourself as the smartest man on Planet Earth? And to be honest, I will not be amused if your reply is the second one. You very well know who the Gorkhas are. Don’t you? But you either prefer to ignore or you really are a moron. To get you tuned in let me refresh your blunt memory.

The Gorkhas, the bravest of the Brave are famously known for their simplicity, sincerity and bravery world over.

“If a man says he is not afraid of dying, he is either lying or is a Gurkha.” Field Marshal Sam Manekshaw, Indian Chief of Army Staff (8 June 1969 – 15 January 1973) once famously said.
The Gorkha units are one of the most decorated outfits in the Indian Army not because of making mockery of one’s simplicity but of their sheer courage. Gorkhas have played an important role in all the theatres of war and have won several battle honours and gallantry awards in Uri sector in 1947-48, Ladakh in 1962, Jammu and Kashmir in 1965 and 1971 and in Kargil in 1999. They were also a part of the Indian Peace Keeping Force in Sri Lanka and even today are posted in the toughest frontier of the country. They have been guarding the frontiers of the nation.

The Gorkha Regiments have been awarded 3 Param Vir Chakras, 33 Maha Vir Chakras, and 84 Vir Chakras during operations. “Better to die than be a coward” is the motto of the world-famous Nepali Gurkha soldiers who are an integral part of the Indian Army.Gorkhas carry into battle their traditional weapon – an 18-inch long curved knife known as the Khukri. It is said that in the past, once a kukri was drawn out in battle, it had to “taste blood” If not, its owner had to cut himself before returning it to its sheath. Gorkhas are one of the most feared soldiers in the world and have won the respects of even their enemies. There are 7 Gorkha regiments divided into 40 battalions in Indian Army with around 70000 plus strength. Also, Paramilitary forces like, the Assam Rifles which has 46 battalions with approximately 25000 plus gorkhas as part of her fighting force are still serving with this elit paramilitary force till date. Likewise, Para commando units or most of the armed forces have a sizeable number of gorkhas in their. Overall more or less 150000 plus brave gorkhas are serving with armed forces not because they don’t have anything to eat but because of simple fact that combat and loyalty are the inherent ingredients in their blood. Gorkhas were integrated with the Indian Armed Forces on April 24, 1815. Over the period of time, they have served in all theatres of war and won many military decorations. Here are some facts about the most respected regiment of the Indian Army.

The current Chief of Army Staff, General Dalbir Singh Suhag is also from the Gorkha Rifles. He was commissioned in 4/5 GR in 1974. And according to the 5th Gorkha Rifles tradition, one has to wear his headgear with the strap below the lower lip. Other Gorkha units wear the chin strap below the jaw which the General visibly seems to follow as an indication of respect for the regiment’s ethos. The war cry of the Gorkha Regiments is ‘Jai Maha Kali, Aayo Gorkhali’ which he translated means ‘Hail Goddess Kali, The Gorkhas Are Here.’

The latest ad film of yours has degraded our moral values, sense of self-respect and dignity, disrespected gorkha soldiers and martyrs alike leaving our bravehearts feeling nothing more than “CHAWKIDARS” which is very derogatory and wrong. Gorkhas will never accept this racial slur and will object.

Apropos, I, Bandana Rai, a very proud GORKHALI DAUGHTER OF HINDUSTAN and author of Gorkhas – The Warrior Race have as a sign of protest against your overtures, have decided to withdraw the sale of my book from the flipkart and I appeal the right thinking people of the country to follow suit.

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